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Evolution of Marketing in the Digital Age
Digital Marketing Channels and Strategies Overview
Consumer Behavior in the Digital World
Digital Marketing Funnel and Customer Journey
Ethics and Legal Considerations in Digital Marketing
1. Content Strategy and Planning
Creating Engaging Content for Different Platforms
Search Engine Optimization (SEO) Fundamentals
On-Page and Off-Page SEO Techniques
Local SEO and Voice Search Optimization
Social Media Platforms and Their Unique Features
Developing a Social Media Strategy
Creating and Curating Social Media Content
Social Media Advertising and Targeting
Social Media Analytics and ROI Measurement
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